If you want to run an efficient business in 2021 one of the most crucial things a business owner can do is to ensure they’re thinking about the importance of a solid SEO, also known as SEO – or search engine optimization – plan. Like making sure that your ads on TV or print are […]
Sales & Marketing
7 Questions to Ask Before You Hire an SEO Strategist
The decision to engage an SEO strategist could be one of the most intelligent things an owner of a business can do to boost their visibility online and increase revenue. When it comes to hiring an SEO company, all businesses should go through a rigorous screening process to ensure that they have the most competent and […]
5 Tips for Allocating Your Digital Marketing Budget
It’s not a secret that digital marketing is vital to the success of every modern-day company. In 2023, by the time the year ends it is expected that 66.8 percent of advertising spend will be made on online platforms. The vast majority of it being spent on display and search advertisements. But for businesses that want to earn […]
How to Use Humor in Advertising to Make Your Small Business More Memorable
You’re likely to come up with a the names of brands across the country which use humor as a part of their advertisements such as When Spotify employed wacky customer data instead of billboards that are traditional; the time that KFC apology for having run out of chickens in UK and expressed its regret to their mistake FCK down; […]
4 Things Your Press Release Needs to Be Successful
The release of a press release is a fantastic opportunity to garner publicity for your business. Though most journalists use press releases to source for news, making yourself stand out in the current digital world can be a challenge. Certain news outlets have hundreds of press releases per day, so it shouldn’t come as a surprise […]